This Christmas, the Fleet Street Quarter is transforming into a winter wonderland with a magical FREE penguin parade sculpture trail in support of WWF.
From Thursday 14th November, families and visitors are invited to embark on a fabulous festive adventure to discover 12 adorable penguin sculptures throughout the Quarter. Each penguin, decked out in unique festive finery designed by talented artists, will be perched in iconic spots like Chancery Lane, New Street Square, Ludgate Circus and Fleet Street, adding a splash of Antarctic charm to the City.
But wait, there’s more! This enchanting free trail isn’t just about admiring cute penguins. Each sculpture will reveal fascinating facts about our black and white feathered pals and the Fleet Street Quarter, narrated by comedic genius Olaf Falafel. Simply scan the QR code and dive into a treasure trove of fun facts. Discover amazing information like how penguins can swim at speeds of up to 22 miles per hour – faster than most Olympic swimmers!
By scanning the QR codes on each sculpture, visitors can support WWF’s vital conservation efforts. Donations will help protect these remarkable creatures and their habitats, ensuring they survive for future generations.
The trail, produced by global public art specialists Wild in Art, will run for eight weeks with each penguin sculpture standing at an impressive 1.6 meters tall and is mounted on eco-friendly plinths made from recycled materials. Accompanying plaques will provide insights into the artists’ inspirations.
Lucy French, CEO of Fleet Street Quarter “We are thrilled to bring this enchanting penguin trail to Fleet Street Quarter, providing a fun and engaging way for families and visitors to explore this wonderful historic pocket of the city of London while also supporting the vital conservation efforts of WWF. This initiative not only brings a little joy but also reflects our commitment to creating a sustainable and vibrant community. We hope everyone enjoys discovering these charming creatures and learning more about their world during the festive season.”
Louise Oakley, Director of Community Fundraising at WWF-UK “We are excited to collaborate with the Fleet Street Quarter on this wonderful penguin sculpture trail. Unfortunately, climate change is a growing worry for Antarctic Penguins. This trail is a fantastic way to engage the public in conservation of this iconic species and highlights the urgent need to protect their habitat. We hope it inspires many to support our efforts to help these amazing species to thrive for generations to come.”
Charlie Langhorne, Managing Director and Co-founder, Wild in Art “Exploring the penguin trail is a fun, festive, outdoor activity to do with friends and family. It’s a great opportunity to take a stroll around the Fleet Street Quarter, discover some truly unique and inspiring artwork while learning more about the important work of WWF.”
Set against the backdrop of beautiful architecture, the Fleet Street Quarter is home to a host of iconic cultural locations, hotels, restaurants, bars, and cafés. The closest stations are Chancery Lane, City Thameslink and Blackfriars.
